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Longman Dictionary of Contemporary English
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commercial

Word family

com·mer·cial1 /kəˈmɜːʃəl $ -ɜːr-/ S3 W3 adjectiveadj

1 BUSINESSrelated to business and the buying and selling of goods and services 商业的；商务的

Our top priorities must be profit and commercial growth.

我们必须把利润和贸易增长作为我们的第一要务。

2 PROFITrelated to the ability of a product or business to make a profit 〔产品或经营〕能赚钱的，赢利的

Gibbons failed to see the commercial value of his discovery.

吉本斯没有意识到自己的发现所具有的商业价值。

commercial success/failure

The film was a huge commercial success.

这部电影获利非常丰厚。

3. [only before noun]SELL a commercial product is one that is produced and sold in large quantities 〔产品〕商品化的〔指大量制造和销售〕

4 PROFITmore concerned with money than with quality 商业化的〔指更注重金钱而忽视质量〕

Their music has become very commercial.

他们的音乐已变得非常商业化。

5. commercial radio/TV/channel etc PRIVATE/NON-GOVERNMENTradio or television broadcasts that are produced by companies that earn money through advertising 〔靠商业广告维持的〕商业电台/电视/频道等

Examples from the Corpus

commercial radio/TV/channel etc• By way of exception, the Regulations do not give the Director General powers in relation to commercial radio and television advertisements or to cable advertisements.• Two commercial radio broadcasters, two television stations and cable networks provide more news.• The bill includes proposals for a new television channel, three new national commercial radio channels and numerous local services.• The commercial channel had lured away two of its top acts, Morecambe and Wise and Bruce Forsyth.• There are fourteen commercial television companies, and a host of commercial radio stations.• Local operators hope that, if national commercial radio takes off, some cash will trickle down to them.• At least on commercial channels they have ad breaks for this sort of thing.

n COLLOCATIONS

nouns

a commercial bank (=one that accepts people’s money, provides loans etc)

Several large commercial banks cut their lending rates.

a commercial company/organization

Many commercial companies are having financial difficulties.

commercial property (=property for businesses and industry)

He decided to invest in commercial property.

commercial interests (=things that bring business advantages)

The president’s reform programme threatened US commercial interests.

the commercial sector (=the business part of the economy)

The commercial sector sponsors sport.

the commercial market (=the market for goods)

A product like this should do well in the commercial market.

commercial development (=the building of houses, hotels, restaurants etc)

The increased number of tourists has resulted in further commercial development.

commercial use

The trees were planted for commercial use.

commercial exploitation (=using something, especially natural resources, to make money)

the commercial exploitation of mineral resources

commercial activity

Commercial activity in our society is highly competitive.

commercial considerations/reasons/purposes

Commercial considerations must come second to conservation of the environment.

a commercial transaction (=a business deal)

The deal was a straightforward commercial transaction.

Examples from the Corpus

commercial• The only real sense the deal makes is unashamedly commercial.• The designer insists her clothing styles are commercial.• Most European countries have a mixture of commercial and state-run television.• Theobald is a freelance commercial artist.• The British Empire was established for commercial as well as political reasons.• Guangzhou is the commercial capital of China's Pearl River area.• Denmark's first commercial channel went on air on June 1,1987.• From its first operation in the 1920s, the computer only reached commercial feasibility and success in 1964.• a large commercial fish farm• And commercial life these days ain't easy as we can vouch.• But what has happened with the more commercial manifestations of rave don't interest me.• All commercial milk is pasteurized.• But is commercial pressure to blame?• Several commercial properties are vacant.• Apply to the Secretary if you wish to become a commercial pupil.• The space shuttle is being used more and more for commercial purposes.• the most popular commercial radio station in London• However, others saw a commercial rather than a political motivation behind the sale.• His first commercial venture was opening a small corner shop.

commercial success/failure• Established media groups like Hachette, publishers of Elle magazine, failed to make it a commercial success.• O2 is an object-oriented database that has yet to make its mark as a commercial success.• Statistically the strongest correlation was between understanding of the market and commercial success.• There was a rustle of a sigh from the audience and I began to revise my opinion of her likely commercial success.• The worst fears of the residents were realised as the port was an immediate commercial success and heavy traffic quickly built up.• Unfortunately audiences did not warm to such tales and their commercial failure led to Pearson losing control of his own company.• Darnton knows the commercial success of his book may lead to a critical backlash.• On these pages we review some of the recent commercial successes which combine to form the foundation of our new business.

commercial2 noun

1 [countableC]ADVERTISE an advertisement on television or radio 〔电视或电台的〕商业广告

a soap powder commercial

肥皂粉广告

► see thesaurus at advertisement

2. commercial break AMTADVERTISEthe time when advertisements are broadcast during a television or radio programme 广告时间〔指电视或电台节目中插播广告的时间〕

Examples from the Corpus

commercial break• During a commercial break, we met another lovely and somebody who plays defensive back engaged in witty banter.• Nothing must clash with a commercial break or run into the news.• In the past, to the horror of soccer purists, broadcasters have cut away from live action for commercial breaks.• It should be surprising but liberating: and undermine the other ads in the commercial break.• They were shown in the commercial break of the 10 p.m.

Examples from the Corpus

commercial• We'll be right back with you after a commercial break.• a commercial for low-alcohol lager• And seeing as it was my brainchild, would you not say it was possibly the best commercial of all time?• There are even commercials that show us a vision of hell should we fail to buy the right product.• Have you seen the new Levi jeans commercial?• Producers of commercials resisted, but granted some concessions to end the strike.• Part of the reason commercials are effective is that they are, in a sense, invisible.• The television commercials are complex texts within which different forms of signs are structured by a variety of codes.• But with audiences in the millions, enough people see the commercials and buy enough products to make the system work.• Yet the commercial is based on speculation that is indeed scary but not unjustified.• Networks show more toy commercials just before Christmas.

From Longman Business Dictionary

commercialcom·mer·cial1 /kəˈmɜːʃəl-ɜːr-/ adjectiveadj

1COMMERCErelating to business and the buying and selling of goods and services

Oran is a large commercial city on the coast.

protests against commercial development on green field sites

2[only before a noun]COMMERCE relating to the ability of a product or business to make a profit

We do not want to see ivory having a commercial value.

The invention enjoyed great commercial success.

3[only before a noun]COMMERCE a commercial product is one that is produced in large quantities and sold to the public

All commercial milk is pasteurized.

a large commercial fish farm

4COMMERCE commercial port/airline/flight etc a port etc that provides a service for the general public to use and is run to make a profit

This aircraft was the first Boeing 727 to carry fare-paying passengers on a commercial flight.

5COMMERCE commercial radio/TV/channel etc radio and television broadcasts that are produced by companies that earn money through advertising, rather than ones owned by the state

It has become the most popular commercial radio station in Britain.

6more concerned with money than with quality

The record company tried to make me write songs that were very commercial.

commercialcommercial2 noun [countableC]

1MARKETINGan advertisement on television or radio, or at the cinema

She’s appeared in a coffee commercial.

a commercial for a brand of aftershave

The campaigns were designed to run as television or cinema commercials.

2commercials [plural] British EnglishBrEFINANCE shares in companies that produce and sell consumer goods, rather than companies involved in industrial processes