relaunch

Related topics: Trade

re·launch /ˈriːlɔːntʃ $ -lɒːntʃ/ noun [countableC]

BBTa new effort to sell a product that is already on sale 重新投放市场

—relaunch /riːˈlɔːntʃ $ -ˈlɒːntʃ/ verb [transitiveT]

The product is being relaunched with a new name.

这个产品正以新名称再次投放市场。

Examples from the Corpus

relaunch• Alexon embarked on a relaunch of its Essex brand last summer, aimed at the older, shorter woman.• A solid deal, and possibly a relaunch of the product, will happen by year-end, says Interactive.• There were hints before the local elections, rumours of some sort of relaunch of the Left.• Sceptics suggest the Minitel's relaunch is little more than a stay of execution.• Noble stores before the relaunch, believes it will become a best seller this time around.• It has created PoS material and products will be on offer at 99p for the relaunch.• In the 1970s it turned over more than £50 million, but it sank last year after an unsuccessful relaunch.

From Longman Business Dictionary

relaunchre·launch /ˈriːlɔːntʃ-lɒːntʃ/ noun [countableC]MARKETING

a new effort to sell a product that is already available, often involving a change in advertising, packaging etc

If the relaunch goes smoothly, sales should increase by at least 5%.

—relaunch /riːˈlɔːntʃ-ˈlɒːnt/ verb [transitiveT]

The company aims to relaunch both brands.

re·launch noun

Chinese

Syllable

Corpus