From Longman Business Dictionary
differentiatedif·fe·ren·ti·ate /ˌdɪfəˈrenʃieɪt/ verb [transitiveT] MARKETING when a company differentiates its products, it shows how they are different from each other and from competing products, for example in its advertising. This is done to show buyers the advantages of one product over anotherdifferentiate betweenIt’s difficult for computer makers to differentiate between the technical features of their product and someone else’s.
differentiate something from somethingThe only viable strategy was to differentiate Citibank credit cards from all the low-cost alternatives.