innovationin·no·va·tion /ˌɪnəˈveɪʃən/ noun1[countableC] a new idea, method, or inventionIt is a fairly recent innovation for rent to be paid in advance.
the technical innovations which research could deliver to the economy
2[uncountableU] the introduction of new ideas or methodsWe encourage creativity and innovation.
Mr. Bohn planned to accelerate the pace of technological innovation at Porsche.
→ product innovation