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disintermediation

dis·in·ter·me·di·a·tion /dɪsˌɪntəmiːdiˈeɪʃən $ -tər-/ noun [uncountableU]  
the practice of selling a product directly to customers using the Internet, rather than first selling the product to a shop 去中间商化,网上直销
From Longman Business Dictionary
disintermediationdis·in·ter·me·di·a·tion /dɪsˌɪntəmiːdiˈeɪʃən-tər-/ noun [uncountableU]
FINANCEBANKING when financial products are sold directly to customers rather than through financial institutions
Many banks were keen to move into Stock Exchange activities in order to capture some of the business they were losing through disintermediation.
opposite intermediation

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