pricingpric·ing /ˈpraɪsɪŋ/ noun [uncountableU]1COMMERCE the prices of a company’s products or services in relation to each other and in relation to those of their competitors, and the activity of setting themAggressive pricing (=cheaper prices than its competitors’) helped increase the airline’s passenger traffic by 10% for the year.
Weak demand for chemical products has led to competitive pricing and poor sales margins.
the gas industry’s new pricing agreement (=arrangement between sellers and buyers)
The drug company’s pricing policies have been the subject of inquiries by a federal grand jury.
Apple’s new, sharply lower pricing strategy fueled an enormous increase in unit sales.
Pontiac plans to launch a revised ad campaign and pricing structure (=prices in relation to each other) for next year’s models.
→ common pricing → discount pricing → penetration pricing → predatory pricing