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undersell

Related topics: Business basics
un·der·sell /ˌʌndəˈsel $ -ər-/ verb (past tensepst and past participlepp undersold /-ˈsəʊld $ -ˈsoʊld/) [transitiveT]  
1. BBto sell goods at a lower price than someone else 以低于〔他人〕的价格出售
2  PERSUADEto make other people think that someone or something is less good, effective, skilful etc than they really are 让人轻视；过低评价
 I think he undersold himself at the interview.
我认为他在面试时过于自谦了。
Examples from the Corpus
undersell• Our prices are the lowest. We will not be undersold!• But it was Picasso who fixed the price, knowing that Modigliani would undersell himself.
From Longman Business Dictionary
undersellun·der·sell /ˌʌndəˈsel-ər-/ verb (past tensepst and past participlepp undersold /-ˈsəʊld-ˈsoʊld/) [transitiveT]
1COMMERCE to sell goods etc at a lower price than someone else
We undersell all our rivals.
They claim never to be undersold (=that nobody sells goods as cheaply as they do).
2COMMERCE to sell something for less than its real value
When it was privatized, the water industry was massively undersold.
3MARKETINGto make people think that a product or a person is less good, effective, skilful etc than they really are
Don’t undersell yourself at the interview.
un·der·sell verb
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