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niche
Word family
niche1 /niːʃ, nɪtʃ $ nɪtʃ, niːʃ/ ●○○ noun
1 [countableC]SUITABLE if you find your niche, you find a job or activity that is very suitable for you 合适[称心]的工作[活动]
2 [singular]BB an opportunity to sell a product or service to a particular group of people who have similar needs, interests etc 〔产品或服务的〕商机；市场定位
n COLLOCATIONS
verbs
have a niche
She feels that she has her own niche in the company.
find a niche
He had a hard time finding his niche academically.
create/carve out a niche (=do something in a particular way that is different to and better than anyone else)
adjectivesShe had carved out a niche for herself as a children's television presenter.
a particular/special niche
As a player, he's carved out his own special niche on the team.
a little niche informal:
I feel as if I've found my little niche in life.
your own niche
Everyone has their own niche within the sales team.
Examples from the Corpus
niche• A niche, for the purposes of practice management software, is any combination of a client and a location.• What better niches could there be for Woodhead, who has cast the last figleaf of impartiality to the wind?• Van Meer's magazines are aimed at two growing niche markets: Internet users and senior citizens.• But the manufacturers of meat substitutes say vegetarians are a small niche in their target market.
found ... niche• Love is the Devil found a niche, but there was less room for the films of Ken Loach.• Andrew McCarthy has found a comfortable niche in the direct-to-video market.• We were fortunate, however, to have found a niche that no one else cornered.• Luch found her hidden niche before anyone noticed her.• It's found a niche. in the luxury end, and Cowley is central to that push.• After a spell at Tie Rack, she found her own niche in socks.
a niche in the market• It is a harsh reminder that there are no prizes for discovering a niche in the market.• It clearly concentrates the information in a commendable format and fills a niche in the market.• Liveseys' had a niche in the market, with no serious competition.
From Longman Business Dictionary
nicheniche /niːʃ/ noun [countableC]
MARKETING a part of a market which is small but may be profitable
In the US market for shoes, the company occupies an upmarket niche where it can trade on its English image.
(1600-1700) French Old French nicher “to nest”, from Latin nidus “nest”
niche1 noun →n COLLOCATIONS1niche2 adjectiveadj
LDOCE Online
Chinese
Corpus
noun
niche
The walls of a building and relating to walls: cavity wall, chimney breast, clerestory...
Types of job or work: baby, busywork, calling...
Opportunities: opportunity, chance, choice...
Unusual in an interesting way: unusual, special, unique...
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