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TOEFL IELTS BNC: 3003 COCA: 4540

publicity

Word family 
Related topics: Media, Advertising & marketing
pub·lic·i·ty /pʌˈblɪsəti/ ●●○ S3 W3 noun [uncountableU]  
1  AMPUBLICIZE/MAKE KNOWNthe attention that someone or something gets from newspapers, television etc 〔报纸、电视等对某人或某物的〕关注，报道
 Standards in education have received much publicity over the last few years.
最近几年来教育水平受到了很大的关注。
bad/good/unwelcome etc publicity
 It’s important to gain good publicity for the school.
对学校来说，获得正面的报道很重要。
 The adverse publicity had damaged sales.
负面报道对销售造成了不利影响。
2  BBAthe business of making sure that people know about a new product, film etc or what a particular famous person is doing 宣传，推广
 Who’s going to do the show’s publicity?
谁来做这次演出的宣传工作？
 The Government has launched a publicity campaign.
政府发起了一场宣传运动。
 Is their much-reported romance just a publicity stunt (=something that is only done to get publicity)?
他们高度曝光的恋情是否只是宣传的噱头？
n COLLOCATIONS
adjectives
bad publicity (also adverse/negative publicity formal)
Fatty foods have received much bad publicity in recent years.
They don't want any more adverse publicity.
good publicity
Top exam results are good publicity for schools.
free publicity
Giving away samples is one way of getting free publicity for your products.
widespread/wide publicity
The scandal had received widespread publicity.
national publicity
Candidates aim to get national publicity during election campaigns.
considerable/massive/extensive publicity
The opening of the trial generated considerable publicity.
maximum publicity
Throughout the strike, the workers achieved maximum publicity for their demands.
unwelcome publicity
Their relationship had attracted unwelcome publicity.
verbs
get publicity (also receive publicity)
Climate change is getting a lot of publicity.
Such studies have received a lot of publicity.
attract publicity
Two recommendations in the report have attracted publicity.
gain publicity
Appearing on a chat show means you gain publicity.
generate publicity
The publication of the book generated an enormous amount of publicity.
give publicity to something
Much publicity was given to their allegations in the British press.
avoid publicity
They wanted to settle the matter quietly in order to avoid bad publicity.
shun publicity
He lives quietly in Acton with his wife and two sons and shuns publicity.
seek publicity
He sought neither reward nor publicity for his work.
phrases
the glare of publicity (=a lot of publicity, which can make you feel uncomfortable)
He carried on his life in the full glare of publicity.
a blaze of publicity (=a lot of publicity)
His marriage broke up in a blaze of publicity.
Examples from the Corpus
publicity• This generates atmosphere and publicity if you are looking for it.• He and his family asked the Foreign Office not to give the case any detailed publicity, for fear of jeopardising his chances.• Administrative procedures must be tightened up, and effective publicity should emphasise prompt and vigorous action in the courts.• Reich has generated a lot of good publicity for the Clinton administration.• The band appeared on Larry King's show, which was good publicity for their US tour.• Afterwards, the loss of sense of colleagues, disloyal competence and inappropriate publicity would follow.• When he made a speech in San Francisco that received local publicity but none back East, he fired ScanIon.• The show's organizers spent over $500,000 on publicity alone.• Such premature publicity could make her positively obstructive instead of merely difficult.• Who did you get to do the publicity for the show?• With publicity over gay marriages, the debate over homosexuality and the Bible once again fills radio talk-show airwaves.
bad/good/unwelcome etc publicity• I told him the best way to control any bad publicity was for me to handle all the stories.• Apparently there is such a thing as bad publicity.• It made no sense for him to be engineering bad publicity.• Embarrassed bank officials agreed not to call in police rather than lose the entire haul and face bad publicity.• Reich has generated a lot of good publicity for the Clinton administration.• One reason commercial diet companies are having problems is that they received a lot of bad publicity in the early nineties.• When that received bad publicity, he promoted the Texas Guinan fat reducer.• Much of the bad publicity came directly from the philistinism of the tabloid press.
publicity stunt• Unionist politicians accused him of naivety and dismissed the truce as a publicity stunt.• It could be a publicity stunt gone wrong.• It's a publicity stunt to gain sympathy.• Now that times are tougher, such costly publicity stunts are harder to justify.• At his most impressionable, Nicholas allowed himself to be talked into publicity stunts that horribly backfired.• A statement from the heart or a mere publicity stunt?• He overrode negative reviews with publicity stunts.
From Longman Business Dictionary
publicitypub·lic·i·ty /pʌˈblɪsəti/ noun [uncountableU]
1the attention that someone or something gets from newspapers, television etc
The case has received massive publicity.
Sales of the drug are falling due to adverse (=negative) publicity about side-effects.
2MARKETINGthe business activity of making sure that people know about a new product, film etc
The company plans a major publicity campaign (=a series of events, advertisements etc designed to give something publicity) for the new technology.
pub·lic·i·ty noun →n COLLOCATIONS1
LDOCE Online
Chinese
Syllable
Corpus
TOEFL IELTS BNC: 3003 COCA: 4540
publicity

noun¹

 1media attention媒體的注意ADJECTIVE | VERB + PUBLICITY | PUBLICITY + VERB | PREPOSITION | PHRASES ADJECTIVE➤considerable, enormous, extensive, greater, wide, widespread大量的媒體報道；極大的關注；廣泛的關注；更多的關注◇The papers have begun to give greater publicity to the campaign against GM food.報紙已開始更多地關注反對轉基因食品的運動。➤maximum最大的關注◇The release of the report was timed to generate maximum publicity.該報告的發表是算準了時機要最大限度地引起公眾的關注。➤favourable/favorable, good, positive有利的關注▸➤adverse, bad, negative, unfavourable/unfavorable, unwanted, unwelcome (especially BrE) 不利的關注；負面的宣揚▸➤free免費的媒體宣傳▸➤international, local, national國際關注；本地傳播；全國矚目VERB + PUBLICITY➤give sb/sth給予⋯關注▸➤gain, garner, get, receive得到關注；出名▸➤attract, generate吸引公眾的注意；令公眾關注➤seek尋求關注；想出風頭▸➤avoid, shun避免引起公眾注意PUBLICITY + VERB➤surround sth公眾注意圍繞⋯◇There was a lot of negative publicity surrounding the movie.這部電影有許多負面宣傳。PREPOSITION➤publicity about關於⋯的關注◇There has been a lot of negative publicity about the hospital.對該醫院有許多不利的報道。➤publicity for對⋯的宣傳◇Taking part in the event will be good publicity for our school.參加這一活動將是對我們學校的良好宣傳。➤publicity over由於⋯受關注◇The company had received bad publicity over a defective product.該公司因為有一種劣質產品而受到媒體攻擊。PHRASES➤a blaze of publicity, a storm of publicity廣告宣傳風暴◇The movie stars were married amid a blaze of publicity.這對電影明星的婚事受到大肆報道。◇The chairman resigned in a storm of publicity over the bonus payments.董事長在有關獎金數額的媒體風暴中辭職。➤the glare of publicity眾目睽睽◇He carried on his life in the full glare of publicity.他完全生活在眾目睽睽之下，毫無隱私可言。
publicity

noun²

 2advertising廣告ADJECTIVE | PUBLICITY + NOUN | PREPOSITION | PHRASES ADJECTIVE➤advance前期宣傳PUBLICITY + NOUN➤material, photograph, shot宣傳材料；宣傳照片◇He's better-looking in his publicity shots than he is in real life.宣傳照片上的他比在現實生活中的好看。➤campaign宣傳攻勢▸➤stunt宣傳噱頭◇The actress denied that her marriage was just a publicity stunt.這名女演員否認自己的婚姻只是一個宣傳噱頭。➤agent, department, officer (BrE) 宣傳代理人／部門／幹事▸➤machine宣傳機器◇The record company's publicity machine was working flat out.唱片公司的宣傳機器正在全速運轉。PREPOSITION➤publicity about關於⋯的宣傳◇I read some publicity about vaccinations while waiting my turn at the doctor's.在醫生那兒候診時，我讀了一些關於接種疫苗的宣傳。➤publicity for為⋯而作的宣傳◇There have been months of advance publicity for the show.演出的前期宣傳已持續了好幾個月。PHRASES➤a lack of publicity缺乏宣傳
TOEFL IELTS BNC: 3003 COCA: 4540
publicity noun
⇨ advertisement (work in publicity) ⇨ fame (attract publicity)
TOEFL IELTS BNC: 3003 COCA: 4540
publicity
Advertising, marketing and PR: ad blocker, adspend, advertising...

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