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campaign

Word family 
cam·paign1 /kæmˈpeɪn/ ●●○ S3 W3 noun [countableC]  
1  TRY TO DO OR GET somethinga series of actions intended to achieve a particular result relating to politics or business, or a social improvement 〔为取得某种结果而进行的政治、商业或社会性的〕运动；（宣传）活动
n an advertising campaign
campaign for/against
 a campaign for equal rights
争取平等权利的运动
 Jones ran a good campaign.
琼斯的活动搞得很成功。
 Police have launched a campaign to crack down on drug dealers.
警方发起了一场严厉打击毒贩的运动。
2. FIGHT FOR OR AGAINST somethinga series of battles, attacks etc intended to achieve a particular result in a war 战役
 COLLOCATIONS
verbs
launch/mount a campaign (=begin a campaign) 发起运动
They have launched a campaign to end world poverty.
他们发起了一场旨在结束世界贫困的运动。
run/wage/conduct a campaign (=carry out a campaign) 开展运动
He ran an aggressive campaign.
他举办了一场声势浩大的运动。
lead a campaign 领导运动
The government is leading a ‘walk to school’ campaign.
政府正领头发起“步行上学”的运动。
spearhead a campaign (=lead it – used especially in news reports) 领导运动〔尤用于新闻报道〕
nThe campaign was spearheaded by the Students’ Union.
ADJECTIVES/NOUN + campaign
a national/nationwide campaign 全国性运动
The walk was part of a national campaign to raise £900,000.
这次义走是90万英镑全国性募捐活动的一部分。
a worldwide/global/international campaign 全世界/全球/国际性运动
a worldwide campaign for peace
全球性的和平运动
an advertising/marketing/sales campaign 广告活动/市场营销活动/促销活动
The store ran a television advertising campaign just before Christmas.
就在圣诞节之前，这家商店搞了一个电视广告活动。
a publicity campaign (=to tell the public about something) 宣传活动
The interview was the start of a publicity campaign for his new book.
这次访谈是他新书宣传活动的开始。
an election/electoral campaign 竞选活动
He was a candidate in the 2008 election campaign.
他是2008年竞选活动中的候选人。
a presidential campaign 总统竞选活动
nObama’s presidential campaign
a political campaign 政治活动
nShe was involved in many political campaigns.
a media/press campaign 媒体宣传活动
nThe government spent thousands of pounds on a media campaign.
a fundraising campaign (=to get money for something) 筹款活动
nThe church is launching a £50,000 fundraising campaign for the renovation work.
an anti-smoking/anti-bullying etc campaign 反吸烟/反欺凌等活动
nHow effective has the anti-smoking campaign been?
a smear campaign (=in which unpleasant or untrue stories are spread about an important person) 诬蔑运动
nHe claims he was the victim of a smear campaign.
a long campaign 长期的运动
nHer father fought a long campaign for an investigation to be held.
an effective/successful campaign 有效/成功的活动
nThe Conservatives failed to mount an effective campaign.
a strong campaign (=forceful and effective) 声势强的运动
nThe car was the subject of a strong advertising campaign.
na determined campaign
His wife waged a determined campaign for his release.
na vicious campaign (=very unpleasant and designed to attack someone)
The state had conducted a vicious campaign of misinformation and propaganda.
a deliberate/concerted campaign (=done by people in a determined way) 蓄意而为的运动
nThere was a concerted campaign to attract more women into the armed forces.
an orchestrated campaign disapproving (=organized secretly to make political events happen in the way you want) 精心的图谋
nThis resulted in an orchestrated campaign of civil disorder.
na sustained campaign (=lasting a long time)
The organization has mounted a sustained campaign against the killing of endangered species.
campaign + NOUN
campaign funds/money 活动资金
He was found guilty of using campaign funds illegally.
他被判犯有非法挪用活动资金罪。
a campaign manager (=for a political campaign) 活动策划人
She’s a campaign manager for Amnesty International.
她是“大赦国际”的活动策划人。
the campaign trail (=the places someone visits as part of their election campaign) 竞选之旅
nIowa was the first stop on the presidential campaign trail.
COMMON ERRORSDon’t say ‘make a campaign’. Say launch a campaign.
不要说 ‘make a campaign’. 而要说 launch a campaign.
Examples from the Corpus
campaign• During his years as a human rights campaigner he was arrested seven times.• Environmental groups launched a campaign against the widespread production of genetically modified crops.• Motoring organizations have started a campaign for safer roads in the area.• The company has launched an advertising campaign in the hope of attracting new customers.• The company has spent over £50 million on its latest advertising campaign.• The government does not want this kind of bad publicity in the middle of an election campaign.• Skinner was also given responsibility for liaising closely with the troika at the apex of Bush's re-election campaign.• the governor's election campaign• All kinds of extravagant promises were made during the election campaign.• At home, Edna was in her final campaign against Jane Ming-li, who continued to defy the new order.• No one asked me about follow up phone calls made to me by their offices, standard procedures for campaigns.• Richards and his team have already started planning his campaign for election as party leader.• Hopefully in the future it will become standard public relations practice to use research to measure the results or achievements of campaigns.• Voters report that they learn more about presidential candidates from the nationally-televised debates than from any other campaign event.• The same anti-fashion pose will soon be used on other campaign themes.• Our campaign against drug abuse is supported by the medical profession.• The government's campaign to recruit more black police officers has not been a success.• Throughout the campaign, Baldwin looked the most likely to win.• the Campaign for Nuclear Disarmament• the campaign for prison reform• The team also launched its season-ticket campaign by making brochures available to fans.• Clark's vigorous campaign against the dumping of nuclear waste will continue.
campaign for/against• a campaign against the death penalty• City hall staffers said the mayor is busy campaigning for re-election and did not have time to discuss the park proposal.• Peter Melchett and I have been involved in environmental campaigning for a very long time.• Amnesty International has long campaigned against flogging for whatever crime.• Ronald Reagan, campaigning for the presidency, denounced the treaty.• Rosellini campaigned hard against the measure to cut welfare benefits.• A congressional observer recalled that during the campaign for former Oregon Sen.• But his more immediate task is to convince the left to campaign for him.• They also suspect that the move against wolves is part of a wider campaign against predators.
campaign2 ●●○ verb [intransitiveI]  
TRY TO DO OR GET somethingto lead or take part in a series of actions intended to achieve a particular social or political result 发起运动；参加活动〔旨在达到某种社会或政治结果〕
campaign for/against
 a group campaigning against the destruction of the rain forests
发起运动反对破坏热带雨林的团体
Examples from the Corpus
campaign• Most fundamentalist churches disapprove of homosexuals, and many leaders of the religious right have aggressively campaigned against gay rights.• Or the business interests that provide campaign cash and are more philosophically in tune with the congressional leadership?• Women campaigned for equal pay and equal rights throughout the 1960s.• Just possibly, the politicians might begin debating that as they campaign for November's mayoral election.• The Prime Minister will be campaigning in Scotland next week.• After months of campaigning, local parents have persuaded the council to provide a school bus service.• While Dole has been campaigning more aggressively lately, so has the Clinton camp.• I believe we should support responsible organisations campaigning on behalf of animals for two reasons: 1.• That, as pressure groups, they are free to campaign openly for the changes, Mrs Whitehouse accepted.• He was one of the people who campaigned to change the law on homosexuality.• Drivers like Yvonne have campaigned to change the law.
campaign for/against• Peter Melchett and I have been involved in environmental campaigning for a very long time.• Amnesty International has long campaigned against flogging for whatever crime.• A congressional observer recalled that during the campaign for former Oregon Sen.• But his more immediate task is to convince the left to campaign for him.• They also suspect that the move against wolves is part of a wider campaign against predators.• City hall staffers said the mayor is busy campaigning for re-election and did not have time to discuss the park proposal.• Ronald Reagan, campaigning for the presidency, denounced the treaty.
From Longman Business Dictionary
campaigncam·paign /kæmˈpeɪn/ noun [countableC]
a planned series of actions that are intended to achieve something or persuade people to do something
The charity has launched a campaign to end the trade in rhinoceros products.
campaign for/against
the miners’ campaign against pit closures
a campaign to do something
a campaign to convince investors that Swindon is the most desirable business site in the world
→ advertising campaign → drip campaign → sales campaign
Origin campaign1
(1600-1700) French campagne, from Italian campagna “level country, campaign”, from Late Latin campania “level country”, from Latin campus ( → CAMP1); because soldiers went out into the country for military exercises
cam·paign1 noun →COLLOCATIONS1campaign2 verb
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Syllable
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