trendtrend /trend/ noun [countableC]1the general way in which a particular situation is changing or developinga New Jersey firm that tracks financialmarket trends
Theprice trend in food grains continued upwards.
trend towardCredit card issuers are fighting a trend among consumers toward more conservative spending habits.
2buck the trend if something bucks the trend, it does not develop in the same way as most other similar thingsTwo of the country’s airlines have bucked theindustry trend by cutting fares during the winter season.
3reverse the trend if something reverses a trend, it changes the way things were developing beforeTo try to reverse the downward trend in its profits, Tandy will focus on its retail business.
4set the trend to start doing something in a way that other people begin to copyThe public sector pay awards haveset an inflationary trend for wage settlements this year.