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IELTS BNC: 1872 COCA: 2292
marketing

noun

ADJECTIVE | VERB + MARKETING | MARKETING + NOUN | PREPOSITION | PHRASES ADJECTIVE➤clever, effective, good巧妙的／有效的／出色的營銷▸➤poor拙劣的營銷▸➤aggressive強勢的營銷➤online在線營銷➤mass大眾營銷▸➤niche利基營銷▸➤direct, one-to-one, targeted直銷；一對一銷售；定向銷售➤guerrilla, interactive, viral, word-of-mouth游擊／互動／病毒式／口碑營銷◇Users downloaded the ad and sent it on to friends, a pure form of viral marketing.用戶下載廣告發送給朋友，這是一種純粹的病毒式營銷。➤global, international, worldwide全球／國際／世界範圍的營銷VERB + MARKETING➤do做營銷◇The company has done some effective marketing of the new model.公司已為新款產品做了一些有效的營銷活動。➤improve改進營銷MARKETING + NOUN➤campaign, exercise, strategy營銷活動；營銷策略➤blitz, effort, push閃電式營銷；營銷努力◇The film was a flop, despite a big marketing blitz.儘管對這部電影進行了鋪天蓋地的宣傳，結果還是票房慘敗。➤gimmick, ploy, tool營銷伎倆／計策／手段➤hype營銷炒作◇Everyone will tell you their product is best but this is just marketing hype.誰都會說自家的產品是最好的，但這不過是營銷炒作而已。➤director, executive, manager營銷總監／主管／經理➤consultant, guru, specialist營銷顧問／大師／專家▸➤agency, company, department, firm (especially BrE) 營銷代理；行銷公司；營銷部➤budget營銷預算◇We don't have a huge marketing budget and rely on word-of-mouth.我們沒有巨額營銷預算，主要依賴口碑。PREPOSITION➤in marketing從事營銷工作◇She works in marketing.她從事營銷工作。➤through marketing, with marketing通過營銷◇We could get more sales through better marketing.我們可以通過改進營銷來提高銷售額。PHRASES➤sales and marketing銷售與推廣  ➡ topic at business

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