From Longman Business Dictionary
lurelure /lʊə, ljʊəlʊr/ verb [transitiveT] to attract customers, workers, money etc from another company or place, especially by making a product, service, or job sound very exciting, profitable etcEven with Oscar nominations to lure audiences, the films will face tough competition over the next few weeks from new releases.
lure somebody awayThe company lured a Japanese executive away from Toshiba Corp. to run its Tokyo operations.
—lure noun [countableC]The entertainment lures at the casino include a lightshow.