targettar·get1 /ˈtɑːgətˈtɑːr-/ noun [countableC]1an organization, industry, government etc that is deliberately chosen to have something done to ittarget ofThere was persistent speculation that the company could be the target of a takeover bid.
Computers are helping choose targets for direct-mail and telephone campaigns.
Europe will be the main target for rising South African coal exports.
→ takeover target2a result such as a total, an amount, or a time which you aim to achieveDealers are under pressure to meet sales targets.
Bonuses were introduced for employees who met production targets.
The federal funds rate slipped to 7% from its target level of 8%.
3on target on the way to achieving a resultThe export business is booming and the U.S. business is right on target.
4target customer/group/area etcMARKETING a limited group of people or area that a plan, idea etc is aimed atWho is the target audience for this book?
These advertisements are aimed mainly at our target customers.