exposureex·po·sure /ɪkˈspəʊʒə-ˈspoʊʒər/ noun1[uncountableU]MARKETING advertising and PUBLICITY which is used to sell a product or serviceOur unrivalled advertising exposure gets fast results.
The convention is important because of the money and media exposure it could bring to the city.
2[countableC, uncountableU] when a newspaper article or a television programme tells people the truth for the first time about something bad, or someone who has done something illegal, dishonest, or wrongOther exposures such as the irregular payments to Graham Roberts have come largely from the Press or club officials.
3[countableC, uncountableU]FINANCE the amount of money that a bank lends to a customer, and which the bank therefore risks losingRising government debt will be a worry, though most of us will be concentrating on dealing with our own borrowing exposures.
Concern overexposure to the troubled group hit the banking sector, with Barclays the main casualty.
4[countableC, uncountableU]FINANCE the amount of money an investor risks losing if their investments do badly, for example on the stockmarketSome companies overlook the fact that foreign exchange exposures rise when the contract is signed.
The fund is aiming to raise $200 million from banks looking to reduce their exposure to Eastern Europe.
→ currency exposure → debt exposure