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IELTS BNC: 3387 COCA: 2570

brand

Word family 
brand1 /brænd/ ●●○ noun [countableC]  
1  TYPEa type of product made by a particular company, that has a particular name or design 品牌，牌子 → make
brand of
 What brand of detergent do you use?
你用什么牌子的洗涤剂？
brand leader/leading brand (=the brand that sells the most) 领先品牌
 products which lack a strong brand image
缺乏鲜明品牌形象的产品
brand loyalty (=the tendency to always buy a particular brand) 品牌忠诚度
own brand British EnglishBrE, store brand American EnglishAmE (=a product made and sold by a particular store) 自有品牌，商店品牌
2  brand of humour/politics/religion etc FUNNYa particular type of humour, politics, religion etc 某种类型的幽默/政治/宗教等
 a strange macabre brand of humour
一种怪异而可怕的幽默
Examples from the Corpus
brand of humour/politics/religion etc• Presenter, Jim Bowen, puts the contestants at ease with his own brand of humour.• Bush was elected on the coat-tails of Ronald Reagan, who in turn worshipped Margaret Thatcher's brand of politics and economics.• I was by no means immune from this brand of humour.
3. MARKa mark made or burned on a farm animal’s skin that shows who it belongs to 〔标明牲畜所属的〕烙印
n COLLOCATIONS
ADJECTIVES/NOUN + brand
a leading brand
a leading brand such as Toshiba
a top brand
Kids want to have Nike and Reebok and other top brands.
a popular brand
It’s the most popular brand of tequila in Mexico.
an own brand British EnglishBrE, a store brand American EnglishAmE (=sold by a particular store under its own name)
A supermarket’s own brand should cost less than the nationally advertised brands.
brand + NOUN
the brand leader (=the brand that sells the most)
Schwartz is the brand leader for herbs and spices in the UK.
a brand name
The use of tobacco brand names in sponsoring sports has been banned.
a brand image (=the way a product or organization seems to the public)
A company carefully protects its brand image.
brand loyalty (=the tendency to always buy a particular brand)
Advertising is used to sell a product and create brand loyalty.
Examples from the Corpus
brand• Emap Esprit brings together our powerful healthcare titles and strong consumer brands in the pregnancy, baby and health sectors;?• my favourite brand of toothpaste• They sell all the usual kinds of coffee, but also some less well-known brands.• Choice of wines, all leading brands of whiskies, Alloa Ales.• A distillery that wanted to launch a new brand of whisky would face this situation.• Interviewers visited them weekly with catalogues of brands and prices.• The fiasco has shown up the dangers in an industry where reputation often rests more on brand names than transparency.• Coke and Pepsi are the most popular brands of cola.• If you suspect a true external fungus infection treat with proprietary brand of fungus care.
store brand• Prepare a list of six food products that are available as store brands, generic brands, and national brands.• See Table 9-2 for cost comparisons of national brands, store brands, and generic brands for some selected products.• Another kind of price competition between supermarkets is in the extent and diversity of private label offerings, so-called store brands.• The store brand is usually cheaper than regular brands.
brand2 ●○○ verb [transitiveT]  
1  CALL/DESCRIBE ASto describe someone or something as a very bad type of person or thing, often unfairly 给…加上〔往往是不公的〕恶名
brand somebody (as) something
 You can’t brand all football supporters as hooligans.
你不能给所有的足球迷都加上流氓的恶名。
 Stealing that money has branded Jim for life – no one will trust him again.
吉姆偷了那笔钱，就一辈子背上了恶名，再也没有人信任他。
2  MARKto burn a mark onto something, especially a farm animal, in order to show who it belongs to 给〔牲畜〕打烙印〔以标明其主人〕
brand something with something
 Each cow was branded with the ranch’s logo.
每头母牛都烙上了该牧场的标记。
3. technical to give a name to a product or group of products so that they can be easily recognized by their name or design 给〔产品〕设计品牌
Examples from the Corpus
brand• Large umbrellas offer high visibility and are often branded.• When David Hale claims he was pressured into making illegal loans, he is branded a crook and a liar.• It sounds like you are overly concerned about being branded as a corporate crier if you go to management.• Stalin's opponents were branded as spies and traitors.• Lydia, cooped up like a hen in her house, had branded herself victim, prey, alien and afraid.• The alabaster face of Rogal Dorn branded his retinas: a crag of a face, with lush tough lips.• Brown's assistant has been branded in the papers as incompetent.• Government posters from the 1930s branded marijuana a "killer drug."• Thousands, branded parasitical intellectuals merely because they spoke a foreign language or wore spectacles, were systematically liquidated.• He also branded the idea of planetary motion caused by invisible epicycles as equally erroneous.
brand something with something• Henry Schmitt's cattle are branded with H lazy S.
From Longman Business Dictionary
brandbrand1 /brænd/ noun [countableC]
MARKETINGa name given to a product by a company so that the product can easily be recognized by its name or its design
Virgin’s aim is to ensure that all its products and services match and exploit the brand.
the Lancôme brand of cosmetics
This is a company with strong brands and a good position in many markets.
We built the Veuve Clicquot brand slowly over seven years.
Argos bought five factories and developed its own brand called Fortuna.
A brand is a type of product made by a particular company. You use brand to talk about products that you use every day, such as food and drink or cleaning products
They sell many different kinds of coffee, including some of the less well-known brands.
A make is the name of a particular product or the company that makes it, used especially about things such as electrical equipment and cars, but not about food or drink
‘What make of car do you own?” “A Mercedes.’
A model is one particular type of car or machine from the various types that a company produces
We produce a range of different computers, but this is our most popular model.
A label is a name representing the company that is selling a product
These products are manufactured overseas to a standard approved by the store and sold under their own label.
→ aspirational brand → consumer brand → dealer's brand → house brand → private brand → signature brand → stand-alone brand
brandbrand2 verb [transitiveT]
MARKETING to give a name to a product or group of products so that they can be easily recognized by their name or design → branding
We have made great efforts to brand our books by putting the company’s name on the front and back covers.
Origin brand1
Old English “torch, sword”
brand1 noun →n COLLOCATIONS1brand2 verb
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Corpus

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