euphemism• "Pass away" is a euphemism for "die."• Franklists examples of this craze for economic euphemisms with a mixture of horrifiedamazement and scorn.• But a recentdesire for euphemism by Procter and Gamble strikes me as a possible exception to my rule.• This is not just a liberaleuphemism for the city's ethnicdiversity.• Both had clearly spent the morning raiding the dictionary of euphemism.• Legtheory or fast leg theory were the euphemisms used.• But these euphemisms never really fitted the bill.• These euphemisms are accepted at face value-to the benefit of those labeled by them.
Origineuphemism
(1500-1600)Greekeuphemismos, from euphemos“sounding good”, from pheme“speech”