followerfol·low·er /ˈfɒləʊəˈfɑːloʊər/ noun [countableC]1 (also market follower)MARKETING a company or product which is not one of the main ones in a particular market and does not have a large share of the marketThey returned to the business last fall with three laptop computers, but those machines were market followers.
2MARKETINGa company or product which is technically less advanced than othersIt will take this competitor, a traditional follower behind the major brands, some time to come up with anything as good.