initiativei·ni·tia·tive /ɪˈnɪʃətɪv/ noun1[uncountableU] the ability to make decisions and take action without waiting for someone to tell you what to doHe encourages initiative and new ideas.
You must be prepared to work on your own initiative.
2[countableC] an important new plan or process, done to achieve a particular aim or to solve a particular problemThe cost-cutting initiatives are expected to result in savings of $300 million.
an initiative to attract new customers