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TOEFL IELTS BNC: 1433 COCA: 1328

promote

Word family 
Related topics: Advertising & marketing, Sport
pro·mote /prəˈməʊt $ -ˈmoʊt/ ●●○ W2 AWL verb [transitiveT]  
1  encourage 鼓励HELP to help something to develop or increase 促进，增进
 a meeting to promote trade between Taiwan and the UK
中英两国贸易促进会议
 Fertilizer promotes leaf growth.
肥料促进叶子的生长。
2  better job 更好的工作BBCUP to give someone a better more responsible job in a company 擢升，提升，晋升 OPP demote
promote somebody to something
 Helen was promoted to senior manager.
海伦被提升为高级经理。
n Grammar
Promote is often passive in this meaning.
3  sell 销售BBA to help sell a new product, film etc by offering it at a reduced price or by advertising it 促销，推销；推广
 She’s in London to promote her new book.
她来伦敦宣传她的新书。
4  sport 体育DS British EnglishBrE if a sports team is promoted, they play in a better group of teams the next year 将〔运动队〕晋级 OPP relegate
be promoted to something
 They have been promoted to the First Division.
他们已晋级为甲级队。
n Grammar
Promote is usually passive in this meaning.
5  persuade 说服PERSUADE to try to persuade people to support or use something 倡议；提倡
 John Major promoted the idea of a classless society.
约翰 · 梅杰倡导无阶级社会的观点。
6. arrange 安排ARRANGE A MEETING, EVENT ETC to be responsible for arranging a large public event such as a concert or a sports game 负责筹办，主办〔大型活动，如音乐会或体育比赛〕
Examples from the Corpus
promote• Did you hear that David's been promoted?• Although the latter provision was rejected by the House of Representatives, the idea was formulated and promoted by the Reagan administration.• It was based on a fusion of the commitment to full employment and a desire to promote consumer choice.• They're trying to promote Dubai as a tourist destination.• Include workout activities that promote flexibility and strength.• The writing was on the wall early in the tour when Ian Salisbury was promoted from supernumerary net bowler to fully-fledged tourist.• A balanced diet promotes good health and normal development.• Meg Ryan is in Europe to promote her new movie.• Allen goes from school to school to promote his anti-drug message.• Better if Austin promoted itself as a spa.• Chambers says the council could do more to promote recycling.• Kits promoting "Sesame Street" have been sent to day-care centers.• We opted to promote the band at a local level, and not nationally.• This will also bring in useful revenue to promote the railway.• To promote their new shampoo, they are selling it at half price for a month.• Manufacturers, through brokers, pay incentives, either cash or products, to stock particular foods or to promote them.• Shula was promoted to head coach of the Cincinnati Bengals in 1991.• The aim of the meeting is to promote trade between the two countries.• The company promotes women and minorities whenever possible.
promote somebody to something• Verdoorn was promoted to senior vice president.
From Longman Business Dictionary
promotepro·mote /prəˈməʊt-ˈmoʊt/ verb [transitiveT]
1to help something develop, grow, become more successful etc, or encourage something to happen
The CBI is in favour of promoting alliances between small businesses.
Oftel favors firm controls on pricing to helppromote competition.
Capital spending enables companies to reduce costs, increase employment and generallypromote economic growth.
2MARKETING to try hard to sell a product or service by advertising it widely, reducing its price etc
The book will be heavily promoted by publisher Random House.
We need a credible strategy for promoting high-definition television.
3HUMAN RESOURCESto give someone a better paid, more responsible job in a company or organization
He turned increasingly to Mr. Barr for help and eventually promoted him to deputy attorney general.
promote somebody to something
Univision Holdings Inc. has promoted four executives to new posts as part of a reorganization.
4COMMERCEto be responsible for arranging a large public entertainment event, especially a musical or sports event
The athletics events are promoted jointly by industrial and commercial sponsors.
Origin promote
(1300-1400) Latin past participle of promovere “to move forward”
pro·mote verb →n GRAMMAR1 →n GRAMMAR2
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