survivalsur·viv·al /səˈvaɪvəlsər-/ noun 1[uncountableU] the state of continuing to exist, even though a situation is difficult
The change of strategy will ensure the firm’seconomic survival.
Survival in commercial business often depends on a company’s ability to expand its product line.
2survival of the fittest a situation in which only the strongest and most successful people, organizations etc continue to exist
In today’s business climate, survival of the fittest means survival of the fastest to respond to the changing market.