stretchstretch /stretʃ/ verb1[transitiveT]FINANCE if something stretches an amount of money or a supply of something, it uses it up so you have hardly enough for your needsOur finances are stretched to the limit.
2[intransitiveI, transitiveT]FINANCE to make an amount of money last longer than usual by being careful how it is spent and not wasting itAll departments are having to stretch their budgets.
3[intransitiveI, transitiveT]MARKETING if a company stretches a brand, it starts to use an existing brand name on a different type of product, hoping that people will buy it because they recognize the nameFollowing Coca-Cola’s decision to market clothes, people asked how far a brand can be stretched.