direct marketing

diˌrect ˈmarketing noun [uncountableU]

the business of selling things directly to people by post or telephone rather than in shops 〔通过邮寄或打电话的〕直接推销，直接营销

Examples from the Corpus

direct marketing• A direct marketing channel moves goods directly from manufacturer to consumer.• A computer database and direct marketing mail shots are among ideas under consideration.• In combination, the two data sources and techniques probably provide the latest sate-of-the-art in direct marketing.• In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.• In the case of direct marketing the immediate purchaser may be the actual consumer.• Britain's direct marketing industry employs more than 25,000 people and generates more than £9 billion in trade and revenue a year.

From Longman Business Dictionary

direct marketingdiˌrect ˈmarketingMARKETING

any form of marketing where possible customers are contacted directly by the seller, for example by telephone or post

Direct marketing is the fastest growing sector of advertising.

Chinese

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