saturatesat·u·rate /ˈsætʃəreɪt/ verb saturate the marketMARKETINGCOMMERCE to offer so much of a product for sale that there is more than people want to buyA flood of cheap Italian tomatoes has almost saturated the market.
Smaller banks are struggling to compete in an already saturated market.
—saturation noun [uncountableU]Companies are worried about market saturation.