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downscale

Word family
down·scale1 /ˈdaʊnskeɪl/ adjectiveadj American EnglishAmE  
downscale goods or services are cheap and not of very good quality 〔商品、服务〕低档的,廉价的,质量不好的
Examples from the Corpus
down·scale2 /ˌdaʊnˈskeɪl $ ˈdaʊnskeɪl/ verb [intransitiveI, transitiveT] American EnglishAmE  
to sell or buy cheaper goods of lower quality 卖出[买进](价廉质次的商品)
Examples from the Corpus
From Longman Business Dictionary
downscaledown·scale1 /ˈdaʊnskeɪl/ verb [intransitiveI, transitiveT] American EnglishAmEMARKETING
to sell or buy cheaper goods of lower quality
She predicts that American consumers will downscale in reaction to the recession.
Other organisations will downscale their programs, sell more t-shirts and work for other sources of revenue.
downscaledownscale2 adjectiveadj American EnglishAmE
involving goods and services that are cheap and not very good quality compared to similar goods or servicesSYN downmarket
a downscale motel
downscaledown·scale3 /daʊnˈskeɪl/ adverbadv American EnglishAmEMARKETING
1go/move downscale to start buying or selling cheaper goods or servicesSYN downmarket
Companies with strong middle-class brand names found that it was virtually impossible to move upscale or downscale, and consequently they were in deep trouble.
2take something downscale to change a product or a service, or people’s ideas about it, so that it is cheaper or seems cheaper and more popularSYN downmarket
He opened 60 more stores and took the chain downscale.

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