activities to design and sell a product or service by considering buyers’ wants or needs, for example where and how they will buy it, how much they will be willing to pay etc
They’re going to have to spend even more on sales and marketing to win customers back.
Successful innovations need to couple R&D, manufacturing, and marketing activities.
ADJECTIVE | VERB + MARKETING | MARKETING + NOUN | PREPOSITION | PHRASESADJECTIVE➤clever, effective, good巧妙的/有效的/出色的營銷▸➤poor拙劣的營銷▸➤aggressive強勢的營銷➤online在線營銷➤mass大眾營銷▸➤niche利基營銷▸➤direct, one-to-one, targeted直銷;一對一銷售;定向銷售➤guerrilla, interactive, viral, word-of-mouth游擊/互動/病毒式/口碑營銷◇Users downloaded the ad and sent it on to friends, a pure form of viral marketing.用戶下載廣告發送給朋友,這是一種純粹的病毒式營銷。➤global, international, worldwide全球/國際/世界範圍的營銷VERB + MARKETING➤do做營銷◇The company has done some effective marketing of the new model.公司已為新款產品做了一些有效的營銷活動。➤improve改進營銷MARKETING + NOUN➤campaign, exercise, strategy營銷活動;營銷策略➤blitz, effort, push閃電式營銷;營銷努力◇The film was a flop, despite a big marketing blitz.儘管對這部電影進行了鋪天蓋地的宣傳,結果還是票房慘敗。➤gimmick, ploy, tool營銷伎倆/計策/手段➤hype營銷炒作◇Everyone will tell you their product is best but this is just marketing hype.誰都會說自家的產品是最好的,但這不過是營銷炒作而已。➤director, executive, manager營銷總監/主管/經理➤consultant, guru, specialist營銷顧問/大師/專家▸➤agency, company, department, firm (especially BrE) 營銷代理;行銷公司;營銷部➤budget營銷預算◇We don't have a huge marketing budget and rely on word-of-mouth.我們沒有巨額營銷預算,主要依賴口碑。PREPOSITION➤in marketing從事營銷工作◇She works in marketing.她從事營銷工作。➤through marketing, with marketing通過營銷◇We could get more sales through better marketing.我們可以通過改進營銷來提高銷售額。PHRASES➤sales and marketing銷售與推廣➡ topic at business