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niche

Word family 
Related topics: Business basics, Household, Buildings
niche1 /niːʃ, nɪtʃ $ nɪtʃ, niːʃ/ ●○○ noun  
1  [countableC]SUITABLE if you find your niche, you find a job or activity that is very suitable for you 合适[称心]的工作[活动]
 Amanda soon found her niche at the club.
阿曼达很快就在俱乐部里找到了一份理想的工作。
 He’s managed to create a niche for himself in local politics.
他终于在当地政坛闯出了一方天地。
2  [singular]BB an opportunity to sell a product or service to a particular group of people who have similar needs, interests etc 〔产品或服务的〕商机；市场定位
niche in
 He spotted a niche in the market.
他发现了市场中的一个商机。
3. [countableC]DHTBB a hollow place in a wall, often made to hold a statue 〔用来放置雕像的〕壁龛
n COLLOCATIONS
verbs
have a niche
She feels that she has her own niche in the company.
find a niche
He had a hard time finding his niche academically.
create/carve out a niche (=do something in a particular way that is different to and better than anyone else)
She had carved out a niche for herself as a children's television presenter.
adjectives
a particular/special niche
As a player, he's carved out his own special niche on the team.
a little niche informal:
I feel as if I've found my little niche in life.
your own niche
Everyone has their own niche within the sales team.
Examples from the Corpus
niche• A niche, for the purposes of practice management software, is any combination of a client and a location.• What better niches could there be for Woodhead, who has cast the last figleaf of impartiality to the wind?• Van Meer's magazines are aimed at two growing niche markets: Internet users and senior citizens.• But the manufacturers of meat substitutes say vegetarians are a small niche in their target market.
found ... niche• Love is the Devil found a niche, but there was less room for the films of Ken Loach.• Andrew McCarthy has found a comfortable niche in the direct-to-video market.• We were fortunate, however, to have found a niche that no one else cornered.• Luch found her hidden niche before anyone noticed her.• It's found a niche. in the luxury end, and Cowley is central to that push.• After a spell at Tie Rack, she found her own niche in socks.
a niche in the market• It is a harsh reminder that there are no prizes for discovering a niche in the market.• It clearly concentrates the information in a commendable format and fills a niche in the market.• Liveseys' had a niche in the market, with no serious competition.
niche2 adjectiveadj [only before noun]  
relating to selling goods to a particular small group of people who have similar needs, interests etc 〔产品〕针对特定小群体的
 niche marketing
针对性营销
 a niche market
小众市场
 a niche product
针对特定群体的产品
From Longman Business Dictionary
nicheniche /niːʃ/ noun [countableC]
MARKETING a part of a market which is small but may be profitable
In the US market for shoes, the company occupies an upmarket niche where it can trade on its English image.
Origin niche
(1600-1700) French Old French nicher “to nest”, from Latin nidus “nest”
niche1 noun →n COLLOCATIONS1niche2 adjectiveadj
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