hoarding

Related topics: Advertising & marketing, Daily life

hoard·ing /ˈhɔːdɪŋ $ ˈhɔːr-/ noun [countableC] British EnglishBrE

1 BBAa large board fixed high on a wall outside on which large advertisements are shown （大幅）广告牌 SYN American English billboard

advertising hoardings

大幅大幅的广告牌

→4 See picture on 见图 Page A13 Town 城镇 →5 see picture at 见图 sign1

2. TBCDa high fence around a piece of land where something is being built 〔建筑工地四周的〕围栏，围板

Examples from the Corpus

hoarding• Beside the freeway was a huge billboard showing an ad for Ben & Jerry's ice cream.• A hoarding shields the still-ruined building where the bomb exploded.• The advertisement hoardings, the posters on the buses, the names above the shops - all were in Hebrew.• The more sophisticated provincial dealers tried to acquire the new denomination at the end of the year as a means of hoarding.• Health professionals and watchdog groups say children are influenced by advertising on hoardings and in newspapers and magazines.• In New York, the word is spread on poster hoardings.• It rubs hoarding space with Howard Hodgkin, whose paintings sell for a million pounds and more.• And when it did, the hoardings stayed wide awake.• Past the hoardings, the smell of the market pounced on him.

From Longman Business Dictionary

hoardinghoard·ing /ˈhɔːdɪŋˈhɔːr-/ noun

1[uncountableU] when you collect and save large amounts of something in order to sell it later at a high price or because you think there might not be enough available in the future

There has been an increase in cash hoarding ahead of the government’s proposed tax on interest income.

2[countableC] British EnglishBrEMARKETING a large sign used for advertisingSYN AmE billboard

hoard·ing noun

Chinese

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