personalityper·son·al·i·ty /ˌpɜːsəˈnælətiˌpɜːr-/ noun (plural personalities)1[countableC]LAW an organization that from a legal point of view is separate from the people who own it or manage itA company has a separate legal personality, and its members are not liable for its debts.
2[countableC, uncountableU]MARKETING a product’s personality is the qualities that people think it has, considered as a wholeGasoline has always been a tough sell, without much product personality.