behaviourbe·hav·iour /bɪˈheɪvjə-ər/ British EnglishBrE, behavior American EnglishAmE noun [uncountableU] (also behaviours) the way that someone or something acts in different situationsThey have changed their buying behavior and are postponing major purchases.
The market’s crash forced money managers to rethink basic assumptions about market behaviour.
seminars that attempt to change attitudes and behaviors among white male managers
→ consumer behaviour → organizational behaviour