public relationsˌpublic reˈlations nounMARKETING1 abbreviation PR [uncountableU] the work of explaining to the public what an organization does, so that they will understand it and approve of itThey hired a public relations company.
We decided to launch a public-relations campaign, including newspaper ads and subway posters.
2[plural] the relationship between an organization and the publicThe project has been disastrous for the bank in terms of public relations.