qualityqual·i·ty1 /ˈkwɒlətiˈkwɑː-/ noun (plural qualities)1[countableC] something such as courage, intelligence, or loyalty that people may have as part of their characterYou need special personal qualities to work as a nurse.
2[countableC] something such as size, colour, feel, or weight that makes one thing look different from other thingsThe analysis looks at the physical and chemical qualities of the sample.
3[uncountableU] used to talk about how good or bad something isthe high quality of the service
She was shocked by thelow quality of the healthcare available.
4[uncountableU]FINANCE used to talk about how likely an investment is to be profitableThe bond issues carried triple-A ratings and appealed to individuals looking for high-quality securities.
→ credit quality5[uncountableU] a high standardRemember it’s quality we’re looking for, so don’t rush the job.
The company has a worldwide reputation for the quality of its products.
6flight to qualityMARKETING when people stop buying low-quality products, investments etc and start buying high-quality products etcThe company saw a flight to quality among whisky drinkers and worked to improve the image of its whisky brands.