ˈsticker ˌprice noun [countableC usually singular] American EnglishAmE sticker price• The sticker price for an A310-300 is about $ 80 million.
From Longman Business Dictionary
sticker priceˈsticker price [countableC] American EnglishAmECOMMERCE the basic published price of something, especially a car, before any DISCOUNT has been taken from itSYN LIST PRICECherokees in Japan carry a sticker price of 5.2 million yen.
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