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gimmick

Word family 
Related topics: Advertising & marketing
gim·mick /ˈɡɪmɪk/ noun [countableC] informal  
BBATRICK/DECEIVEa trick or something unusual that you do to make people notice someone or something – used to show disapproval 引人注意的花招，噱头〔含贬义〕 → stunt
 advertising gimmicks
广告把戏
—gimmicky adjectiveadj
—gimmickry noun [uncountableU]
Examples from the Corpus
gimmick• Threats to expropriate, always a gimmick to increase popularity, never materialised.• Nope, Patricia Marvel says, in this town, you really have to have a gimmick.• The business of selling shares at licensed dealers is often a gimmick which loses investors their hard-earned money.• As courses proliferate, they promote themselves with ever more exotic gimmicks.• The consequence is that the parties are driven to search for gimmicks.• A great gimmick and I wish I'd thought of it.• This movie has only one gimmick though, and after a while it begins to wear thin.• The current program began in 1989 as a promotional gimmick expected to last six months.
From Longman Business Dictionary
gimmickgim·mick /ˈgɪmɪk/ noun [countableC] disapproving
a trick or object that makes you notice a product and want to buy it
It would be foolish to dismiss the videophone as nothing more than a gimmick.
—gimmicky adjectiveadj
a gimmicky new product for gadget-hungry consumers
gim·mick noun
Chinese
Syllable
Corpus

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