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gimmick

Word family
Related topics: Advertising & marketing
gim·mick /ˈɡɪmɪk/ noun [countableC] informal  
BBATRICK/DECEIVEa trick or something unusual that you do to make people notice someone or something – used to show disapproval 引人注意的花招,噱头〔含贬义〕 stunt
 advertising gimmicks
广告把戏
gimmicky adjectiveadj
gimmickry noun [uncountableU]
Examples from the Corpus
From Longman Business Dictionary
gimmickgim·mick /ˈgɪmɪk/ noun [countableC] disapproving
a trick or object that makes you notice a product and want to buy it
It would be foolish to dismiss the videophone as nothing more than a gimmick.
gimmicky adjectiveadj
a gimmicky new product for gadget-hungry consumers
gim·mick noun
Chinese
Syllable
Corpus

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