motivatemo·ti·vate /ˈməʊtəveɪtˈmoʊ-/ verb [transitiveT]1HUMAN RESOURCESto encourage someone and make them want to work hardThe profit-sharing plan is designed to motivate the staff.
motivate somebody to do somethingThe project manager may have problems in motivating people to work for him.
2to be the reason why someone does somethingWhat motivates a customer to buy a small green apple as opposed to a large red one?
Investors are primarily motivated to invest in a company’s shares on the basis of the company’s likely profitability.
—motivating adjectiveadjA significant motivating factor for managers is the right to have authority over a particular area of work.