endorse

Word family

Related topics: Advertising & marketing

en·dorse /ɪnˈdɔːs $ -ɔːrs/ verb [transitiveT]

1 APPROVEto express formal support or approval for someone or something (正式)赞同，认可，支持

endorse a proposal/an idea/a candidate etc

The prime minister is unlikely to endorse this view.

首相不可能赞同这一观点。

► see thesaurus at support

2. BBAif a famous person endorses a product or service, they say in an advertisement that they use and like it 〔名人在广告中〕宣传〔某一产品或服务〕► see thesaurus at recommend

3. SIGN YOUR NAMEto sign your name on the back of a cheque to show that it is correct 〔在支票背面〕签名，背书

4 British EnglishBrESCC if your driving licence is endorsed for a driving offence, an official record is made on it to show that you are guilty of the offence 在〔驾驶执照〕上记录违章事项

n Grammar

Endorse is usually passive in this meaning.

—endorsement n[C,U]

celebrity endorsements

名人所作的宣传

the official endorsement of his candidacy

对他候选人资格的官方认可

Examples from the Corpus

endorse• NATO leaders have endorsed a new strategy that creates smaller military forces.• Huntley refused to endorse any candidate who did not share his views on gun control.• The President's position was endorsed by a large majority of the Senate.• These proposals were endorsed by the Supreme Soviet on the same day.• In today's edition, the paper endorsed Mayor Riley, who is running for re-election.• These days, Jenner endorses products including health foods and sunglasses.• I fully endorse the measures taken to improve safety standards.• The convention endorsed the peace programme.• State and federal agencies have endorsed the plan, along with the county's cities.• Aids say Ames plans to endorse the proposed budget.• Travel industry sources endorse the success of Disney's cumulative marketing approach.

From Longman Business Dictionary

endorseen·dorse /ɪnˈdɔːs-ˈdɔːrs/ (also indorse) verb [transitiveT]

1LAW to sign a formal document for something that you own so that ownership changes to someone else

2BANKING to sign your name on the back of a cheque, a BILL OF EXCHANGE etc so that it can be paid to someone other than the person whose name is written on it

The bank could not confirm the endorsed signature so stolen cheques could be cashed long before anyone realised it.

3MARKETING if a well-known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person

4INSURANCE to add a written condition to an insurance agreement

Origin endorse

(1400-1500) Old French endosser “to put on the back”, from dos “back”

en·dorse verb →n GRAMMAR1

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