lead-in• The last sentence in a paragraph should form a lead-in to what is to be discussed in the next paragraph.• Station A and station B both have excellentlead-ins.• I may be able to get a good lead-inshot before we even arrive at the hacienda.• This is why the best newsprogram may not have ratings as high as a news program with a strong lead-in.• The lead-in to a news item should only take a few seconds.