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BNC: 12443 COCA: 8395

hype

Word family 
hype1 /haɪp/ noun [uncountableU]  
1 ADVERTISEattempts to make people think something is good or important by talking about it a lot on television, the radio etc – used to show disapproval 〔传媒的〕大肆宣传，炒作〔含贬义〕 → exaggeration
 Some experts are concerned that the new drug won’t live up to all the hype.
一些专家担心这种新药并不像宣传中那么好。
 Despite the media hype, I found the film very disappointing.
尽管媒体大肆炒作，我还是觉得这部影片很让人失望。
Examples from the Corpus
hype• You could go for advertising hype, the catchy floor displays or the flashy packaging.• Yet the 20-year-old at the centre of the histrionic hype is impervious to it all.• Produced by one of those boring names that is usually the guarantee of at least a little hype, but who cares?• It has succeeded without any of the marketing hype, environmental or otherwise, that rival firms use to soft-soap their customers.• Is it really Kevin Costner's best film performance, or is that just media hype?• There's already been a lot of media hype about Murphy's book.• Too much hype, slower demand for its computer workstations, and increased competition.• Despite all the hype, I thought the book was pretty boring.• Soon enough, results would justify the hype.
media hype• Self-absorbed media hype went only so far.• Much of it is media hype.• Some find the high degree of media hype that has surrounded publication slightly worrying.• Another added that one of the purposes of the media hype was actually to deliberately confuse people.
hype2 (also hype up) verb [transitiveT]  
1 ADVERTISEto try to make people think something is good or important by talking about it a lot on television, the radio etc 〔通过传媒〕大肆宣传 → promote
 The director is just using the controversy to hype his movie.
导演只是在利用这个争议来炒作他的影片。
2.hype somebody up phrasal verbphr v to make someone feel excited 使兴奋，使来劲
Examples from the Corpus
hype up• Members of all three shifts were milling about the circular room: repeating rumours, distorting facts and generally hyping themselves up.• She can see that Tommy is hyping him up.• Just appeals to him, hyping you up like that.
Examples from the Corpus
hype• She can see that Tommy is hyping him up.• So does its paying pro athletes tens of millions of dollars a year to hype its image.• Car alarms are promoted by hyping supposed benefits and hiding problems.• It also made the news, hyping the issue.• Give teams a week off between series to rest and to hype the next round.• Members of all three shifts were milling about the circular room: repeating rumours, distorting facts and generally hyping themselves up.• Just appeals to him, hyping you up like that.
From Longman Business Dictionary
hypehype1 /haɪp/ noun [uncountableU] disapprovingMARKETING
when advertisers try to make the public interested in someone or something through advertisements that make people talk about them a lot on television and radio
Their status has been gained through their pursuit of quality, not through public relations hype.
the hype surrounding any new film
hypehype2 verb [transitiveT] disapproving
1 (also hype up)MARKETING to try to make the public interested in someone or something through advertisements or by getting them talked about a lot on television and radio
The unit trust industry is usually quick to hype its products.
Competitors criticized the group for hyping up products it can’t deliver.
2LAWto deceive people by changing figures or results, usually to make a situation look better than it really is
The company admitted that it had hyped customer orders and faked records to match those orders.
Origin hype1
(1900-2000) hype “deceiving, lies” ((1900-2000)), perhaps from hype “drug addict” ((1900-2000)), from hypodermic; influenced by hyperbole
hype1 nounhype2 verb
Chinese
Corpus
BNC: 12443 COCA: 8395
hype

noun

 (informal) ADJECTIVE | VERB + HYPE | HYPE + VERB | PREPOSITION ADJECTIVE➤media媒體的炒作▸➤marketing誇大其詞的促銷宣傳▸➤pre-fight, pre-game, pre-match, pre-season, etc.戰前、賽前、賽季前等的大肆宣傳VERB + HYPE➤live up to名副其實◇The movie failed to live up to all the hype.這部電影被吹上了天，其實盛名難副。➤get得到大肆宣傳◇This new game is getting plenty of hype.新遊戲正被大肆炒作。➤believe相信廣告宣傳HYPE + VERB➤surround sth圍繞⋯的大肆宣傳◇the hype surrounding her latest book圍繞她的新書所作的大肆宣傳PREPOSITION➤hype about關於⋯的炒作◇I don't believe all the hype about how good the French team will be this season.那些吹噓法國隊在本賽季將會如何出色的宣傳，我不相信。
BNC: 12443 COCA: 8395
hype verb
⇨ advertise
BNC: 12443 COCA: 8395

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