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hype

Word family
hype1 /haɪp/ noun [uncountableU]  
1ADVERTISEattempts to make people think something is good or important by talking about it a lot on television, the radio etc – used to show disapproval 〔传媒的〕大肆宣传,炒作〔含贬义〕 exaggeration
 Some experts are concerned that the new drug won’t live up to all the hype.
一些专家担心这种新药并不像宣传中那么好。
 Despite the media hype, I found the film very disappointing.
尽管媒体大肆炒作,我还是觉得这部影片很让人失望。
Examples from the Corpus
hype2 (also hype up) verb [transitiveT]  
1ADVERTISEto try to make people think something is good or important by talking about it a lot on television, the radio etc 〔通过传媒〕大肆宣传 promote
 The director is just using the controversy to hype his movie.
导演只是在利用这个争议来炒作他的影片。
2.hype somebody up phrasal verbphr v to make someone feel excited 使兴奋,使来劲
Examples from the Corpus
Examples from the Corpus
From Longman Business Dictionary
hypehype1 /haɪp/ noun [uncountableU] disapprovingMARKETING
when advertisers try to make the public interested in someone or something through advertisements that make people talk about them a lot on television and radio
Their status has been gained through their pursuit of quality, not through public relations hype.
the hype surrounding any new film
hypehype2 verb [transitiveT] disapproving
1 (also hype up)MARKETING to try to make the public interested in someone or something through advertisements or by getting them talked about a lot on television and radio
The unit trust industry is usually quick to hype its products.
Competitors criticized the group for hyping up products it can’t deliver.
2LAWto deceive people by changing figures or results, usually to make a situation look better than it really is
The company admitted that it had hyped customer orders and faked records to match those orders.
Origin hype1
(1900-2000) hype deceiving, lies ((1900-2000)), perhaps from hype drug addict ((1900-2000)), from hypodermic; influenced by hyperbole
hype1 nounhype2 verb
Chinese
Corpus

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