acceptanceac·cept·ance /əkˈseptəns/ noun1[uncountableU] taking or agreeing to take something offeredIndonesia’s acceptance of aid from western countries
2[uncountableU] when someone accepts a plan, idea, agreement etcA judge can force acceptance of a bankruptcy plan.
3COMMERCE [uncountableU] when a buyer agrees to take goods from a seller and must therefore pay for them 4[uncountableU]MARKETING the willingness of people to buy a product, especially a new or changed productThe company’s earnings have fallen in the last four years owing to poor acceptance of new products.
The key issue driving consumer acceptance of this technology is pricing.
5[countableC]FINANCE in a takeover, agreement by individual shareholders to the offerThe takeover offer has received acceptances from shareholders representing 160 million shares.
6[countableC, uncountableU]BANKING agreement to pay a BILL OF EXCHANGE, the words on a bill showing this agreement, or the accepted bill itselfBankers’ acceptances require actual certificates to be delivered the same day.
→ partial acceptance