swallowswal·low /ˈswɒləʊˈswɑːloʊ/ verb [transitiveT]1to accept something unpleasantCar dealers are sceptical that customers willswallow theprice increases.
2if an activity swallows a lot of time or money, it takes that length of time or uses that amount of moneyDevelopment of the new model’s engine will have swallowed at least six years and an estimated 6 billion kronor.
3 (also swallow up) if one organization or company swallows another, it takes control of itSony swallowed two U.S. entertainment giants.
Interstate-banking regulations were changed, which led to hundreds of smaller banks being swallowed up.