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TOEFL IELTS BNC: 1427 COCA: 1743

launch

Word family 
Related topics: Water, Astronomy, Computers
launch1 /lɔːntʃ $ lɒːntʃ/ ●●○ W2 verb [transitiveT]  
1  start STH 开始做某事START something/MAKE something START to start something, usually something big or important 发动，发起，开始从事〔大型或重要活动〕
 The organization has launched a campaign to raise $150,000.
为了筹集15万美元，该组织发起了一场募捐活动。
 The Canadian police plan to launch an investigation into the deal.
加拿大警方计划对这宗交易进行调查。
launch an attack/assault/offensive
 The press launched a vicious attack on the president.
新闻界开始对总统进行恶毒攻击。
 The book launched his career as a novelist.
这本书开启了他的小说创作生涯。
2  product 产品SELL to make a new product, book etc available for sale for the first time 把〔新产品、新书等〕投放市场；出版，发行
 The company hopes to launch the new drug by next October.
公司希望于明年10月前推出这种新药。
3. boat 船TTW to put a boat or ship into the water 使〔船〕下水
4  sky/space 天空/太空UP to send a weapon or spacecraft into the sky or into space 发射〔武器或航天器〕
 A test satellite was launched from Cape Canaveral.
一颗实验人造卫星从卡纳维拉尔角发射升空。
► see thesaurus at shoot
5  computer 计算机 to make a computer program start 启动〔计算机程序〕 SYN open
 Double-click on an icon to launch an application.
双击图标打开一个应用程序。
6. launch yourself forwards/up/from etc JUMPto jump up and forwards into the air with a lot of energy 向前猛扑/向上跃起/从…猛扑过去等
Examples from the Corpus
launch yourself forwards/up/from etc• With a sari Psepha unfolded his great wings and launched himself from his tree.
7 launch into something phrasal verbphr v 
a) START something/MAKE something STARTto suddenly start a description or story, or suddenly start criticizing something 突然开始〔描述、叙述或抨击〕，发起
 Nelson launched into a blistering criticism of greedy lawyers.
纳尔逊开始对贪心不足的律师予以猛烈抨击。
b) to suddenly start doing something 投入，开始干
 Don’t just launch into exercise without warming up first.
没有热身不要立即开始做运动。
Examples from the Corpus
launch into • One month later a second satellite was launched into a somewhat higher orbit, of between 234 and 244 miles.• Immediately, she launched into another manic episode.• So I launch into my story of Ralph Nader.• That may be why Jesse Sapolu launched into such a spirited defense of Grbac afterward.• Then I launched into the confession I should have told the priest - the one I have written down here.• Like a hell hound, Capri launches into the crowd to grapple his unfortunate prey.• A Middlesbrough Borough Council spokesman confirmed that an inquiry had been launched into the incident.• Then we launch into the unknown future.
8.launch out phrasal verbphr v British EnglishBrE START something/MAKE something STARTto start something new, especially something that involves risk 开始，着手〔新事情，尤指有风险的事〕
Examples from the Corpus
launch• On the first day of the war over 400 missiles were launched.• Wysling has launched a campaign to raise $7000 to restore the monument.• The local hospital has launched a campaign to raise money for new X-ray equipment.• Police are launching a major murder inquiry.• Read in studio Police have launched a new initiative to tackle a rising wave of crime.• China is planning to launch a space rocket later this month.• A high-technology corporation, for example, might launch a subsidiary to manufacture components for major systems produced by the parent.• Fiat launched a tiny "city car" especially for Europe's narrow, crowded streets.• Giddy from their wartime success, the Communists launched an ambitious plan aimed at expanding the economy by 14 percent a year.• Rebel forces launched an attack on the capital.• Mr Major says he has gathered enough support to launch an attack.• Modifying current equipment enables them to minimise new capital outlay while the product is being launched and its success evaluated.• Rebels launched another attack late Sunday.• The book launched his career as a novelist.• Fezza, the clothes designer, launched his first collection in 1980.• Of five landing missions launched in 1965, all five failed.• I positioned myself immediately below him, took a couple of practice aims and then launched my training shoe upwards.• Fiat has launched the smaller car model for city driving.• NASA will try to launch the space shuttle again on Sunday.• The most popular option is the DOS-based WordPerfect system which has launched version 6.0, being the first significant enhancement since 5.1.
launch an attack/assault/offensive• But why does the otter not take advantage of this sense of security to launch an attack?• Their-very wildness provides ideal shelter in which guerrillas can hide and from which to launch attacks.• Then the Confederates launched an attack.• The village is soon surrounded by the Viet Cong, who launch attacks at night.• Karpov hopes to launch an attack in the h-file.• Then he launched an assault on his Moscow neighbour.• He is said to have launched an attack on the Areopagus, for usurpation of powers that were not statutory.
Related topics: Water, Astronomy
launch2 ●●○ noun [countableC]  
1  SELLwhen a new product, book etc is made available or made known 〔新产品的〕投放市场；〔新书的〕发行
launch of
 the launch of a new women’s magazine
一本新女性杂志的发行
 a new product launch
新产品的推出
2. TTWa large boat with a motor 游艇，汽艇
3. when a weapon or spacecraft is sent into the sky or into space 〔武器或航天器的〕发射
Examples from the Corpus
launch• the West Coast launch of his new cologne• Since its launch in 1988, sales of OS/2 have grown to only about 300,000 a year.• During the launch, two rockets boost the shuttle before separating and falling back into the sea.• the launch of nuclear weapons• The launch of the research centre is slated for December.
product launch• He has worked full time as a magician and illusionist since 1998, entertaining primarily at corporate retreats and product launches.• Not all the losses resulting from a delayed product launch are concerned with that product.• But how important is another domestic product launch in 1992?• First, we got the marketing team together to review, in detail, our last major product launch.• The last major product launch two years ago really solidified a couple of new markets for us.• We will have a brand new product launch every six months for the next three years.• We are still optimistic about further growth during the year with a number of new product launches planned in the coming months.
From Longman Business Dictionary
launchlaunch1 /lɔːntʃlɒːntʃ/ verb [intransitiveI, transitiveT]
1COMMERCEMARKETINGto show or make a new product available for sale for the first time
The company is launching a new range of hair products.
The bank has launched a commercial insurance service for small businesses.
Our internet service will launch next year.
2COMMERCEto start a new company
Conran launched a business empire that was eventually to employ 83,000 people.
3to start a new activity or profession, usually after planning it carefully
The sports channel launched a major advertising campaign two months before the World Cup.
Luke took advantage of a Youth Training Scheme to launch a successful career.
4launch a bidFINANCE if one company launches a bid for another, it makes an offer to buy it
Several of its competitors may launch a bid for the company.
launchlaunch2 noun [countableC]
1MARKETING an occasion at which a new product is shown or made available for sale or use for the first time
Savings are needed to finance new product launches.
Since its launch two years ago, sales of the software have grown to only about 300,000 a year.
2the start of a new activity or plan
the launch on New Year’s day of a set of economic reforms
Origin launch1
(1300-1400) Old North French lancher, from Late Latin lanceare “to throw a lance”, from Latin lancea; → LANCE1
 launch2
1. (1300-1400) → LAUNCH1
2. (1600-1700) Spanish lancha, from Portuguese, perhaps from Malay lanchar “quick”
launch1 verblaunch2 noun
Chinese
Corpus
TOEFL IELTS BNC: 1427 COCA: 1743
launch

noun

ADJECTIVE | VERB + LAUNCH | LAUNCH + NOUN | PREPOSITION ADJECTIVE➤commercial, official, press, public商業發佈；正式推出；新聞發佈；公開發行◇The commercial launch was at the end of 2007.商業發佈是在 2007 年底。◇She is signing copies of her book at the official launch.她正在新書發佈會上給自己的書簽名。➤successful成功的發行▸➤imminent, upcoming即將進行的發射／發佈➤planned, scheduled計劃中的發射；預定的發射◇the postponement of the scheduled launch on July 7對原定於 7 月 7 日的發射的推遲➤soft (= in stages) 軟啟動◇A couple of days ago we opened up the website for a soft launch.幾天以前，我們對網站開始進行軟啟動運行。➤book, campaign, product新書的發行；運動的發起；產品的投放市場▸➤balloon, missile, rocket, satellite, shuttle氣球／導彈／火箭／衞星／航天飛機的發射VERB + LAUNCH➤get (sth) ready for, prepare (sth) for做好（⋯）發射的準備；為發起（⋯）做準備◇They are preparing for the launch of the new campaign next month.他們正在為下個月發起新的宣傳活動做準備。➤announce宣佈開始▸➤celebrate, mark慶祝／標誌着發行◇a big Hollywood event to mark the launch of the movie標誌着這部電影發行的好萊塢盛會➤go ahead with進行發射▸➤coincide with (especially BrE) 發行與⋯同時進行◇The show is timed to coincide with the launch of a new book on the subject.這次演出特意安排與一本同主題新書的發佈同步進行。➤attend, go to, speak at (especially BrE) 參加發行；在發行會上講話➤plan, schedule計劃發佈◇The official product launch was scheduled for 2009.產品的官方發佈計劃在 2009 年進行。➤delay, postpone推遲發佈LAUNCH + NOUN➤date發行日▸➤party (= for a product or book) 發佈儀式▸➤facility, pad, platform, site發射設施；發射台；發射平台；發射場◇one of the world's largest ocean-going launch platforms全世界最大的遠洋發射平台之一PREPOSITION➤after the launch, following the launch, since the launch發佈以後；投放市場之後；自發佈以來◇In the six months since its launch the car has sold extremely well.這款汽車投放市場後的 6 個月中銷售情況非常好。➤at a/the launch在發佈會上◇I met her at the launch of her new book.我在她的新書發佈會上認識了她。➤launch for⋯的發佈◇a spring launch for the new TV system新電視系統的春季發佈
TOEFL IELTS BNC: 1427 COCA: 1743
launch verb
⇨ introduce 1 (launch the appeal) ⇨ present 1 (launch a book) ⇨ shoot (launch a missile) launch

noun

launch ♦︎ opening ♦︎ premiere ♦︎ first nightThese are all words for an event at which an activity is officially started, or a product is made available to the public for the first time. 这些词均表示某项活动的正式开始或产品的首次上市。PATTERNS AND COLLOCATIONS 句型和搭配◆at the launch / opening / premiere / first night◆a successful / public launch / opening / premiere◆a / an formal / official launch / opening◆to go to / attend the launch / opening / premiere / first night◆to get ready for / prepare for / announce / coincide with / speak at / delay / postpone the launch / opening◆a launch / an opening party■ launch [countable, usually singular] (especially business 尤用于商业) an event at which an activity is officially started, or a product is made available to the public for the first time （活动的）开始，发起；（产品的）上市，发行◆Speaking at a recent product launch, he said that the company would continue to diversify.在最近一次新品发布活动中，他说公司将继续实施多元化经营。◆The official launch date is in May.正式的发行日期是在5月。ⓘ The sort of activity for which people hold a launch are a campaign, a competition, a scheme, a programme, an exhibition, and an appeal. * launch适用的活动包括campaign、competition、scheme、programme、exhibition和appeal。   see also launch ⇨ introduce verb 1 , launch ⇨ present verb 1 ■ opening [countable, usually singular] a ceremony to celebrate the start of a public event or the first time a new building, road, etc. is used 开幕式；落成典礼◆Tickets are now available for the opening of the Olympic Games.奥运会开幕式入场券现正发售。◆I've been asked to attend the official opening of the new hospital.我获邀出席新医院的开院典礼。   see also open ⇨ begin ■ premiere ˈpremieə(r); NAmE prɪˈmɪr, prɪˈmjɪr [countable] the first public performance of a film or play （电影或戏剧的）首映，首演◆He was unable to attend the world premiere of his new play.他没能出席他的新剧的世界首演。◆The movie will have its premiere in July.这部电影将于7月首映。▸ premiere

verb

 [transitive, intransitive] ◆The play was premiered at the Birmingham Rep in 2006.该剧于2006年在伯明翰轮演剧场首次公演。◆His new movie premieres in New York this week.他的新电影本周在纽约首映。■ ˌfirst ˈnight [countable, usually singular] the first public performance of a play （戏剧的）首场，首演◆I got tickets for the first night of 'Romeo and Juliet'.我搞到了《罗密欧与朱丽叶》的首演门票。NOTE 辨析 Premiere or first night?The premiere of a film or play is a very special occasion to which famous people, journalists, actors, etc. are invited. First night is used to talk about plays much more than films; it does not have to be a new play, but is often a new production of a play that has been performed before; it can be a large, important production or a small, unknown one. * premiere指电影首映或戏剧首演的仪式，届时会有知名人士、记者、演员等应邀出席。first night更多指戏剧的首演而非电影的首映，所公演的常常是重新排练的老剧目而不一定是新剧目；可以是大制作的重头戏，也可以是小制作的低知名度剧目◆The first night of the school play is just days away and the cast still don't know their lines.离校剧首演只有几天时间了，可演员们连台词还没背熟呢。
TOEFL IELTS BNC: 1427 COCA: 1743

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