flopflop /flɒpflɑːp/ verb (past tensepst and past participlepp flopped, present participle flopping) [intransitiveI] if a product or an attempt to do something flops, it fails completelyA £16 million rights issue in the company flopped yesterday with only 2.4 % of the 151 million shares on offer taken up.
Some members of the board pointed out that many of sales director’s schemes have flopped.
→ compare bomb2 → see also issue flop —flop noun [countableC]The movie was a complete flop, and the production company never recovered.