gimmick

Word family

Related topics: Advertising & marketing

gim·mick /ˈɡɪmɪk/ noun [countableC] informal

BBATRICK/DECEIVEa trick or something unusual that you do to make people notice someone or something – used to show disapproval 引人注意的花招，噱头〔含贬义〕 → stunt

advertising gimmicks

广告把戏

—gimmicky adjectiveadj

—gimmickry noun [uncountableU]

Examples from the Corpus

gimmick• Threats to expropriate, always a gimmick to increase popularity, never materialised.• Nope, Patricia Marvel says, in this town, you really have to have a gimmick.• The business of selling shares at licensed dealers is often a gimmick which loses investors their hard-earned money.• As courses proliferate, they promote themselves with ever more exotic gimmicks.• The consequence is that the parties are driven to search for gimmicks.• A great gimmick and I wish I'd thought of it.• This movie has only one gimmick though, and after a while it begins to wear thin.• The current program began in 1989 as a promotional gimmick expected to last six months.

From Longman Business Dictionary

gimmickgim·mick /ˈgɪmɪk/ noun [countableC] disapproving

a trick or object that makes you notice a product and want to buy it

It would be foolish to dismiss the videophone as nothing more than a gimmick.

—gimmicky adjectiveadj

a gimmicky new product for gadget-hungry consumers

gim·mick noun

Chinese

Syllable

Corpus