innovativein·nov·at·ive /ˈɪnəˌveɪtɪv/ adjectiveadj1an innovative product, method, process etc is new, different, and better than those that existed beforeKodak has developed some innovative products in electronic imaging.
We supply goods to customers who want innovative design.
an innovative approach to problem solving
2using or developing new and original ideas and methodsVW became one of the West’s most innovative auto makers.
—innovatively adverbadvinnovatively designed and well-engineered cars