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downmarket

Word family
down·mar·ket1 /ˌdaʊnˈmɑːkɪt◂ $ -ɑːr-/ adjectiveadj British EnglishBrE  
CHEAPdownmarket goods or services are cheap and not of very good quality 〔商品、服务〕低档的,廉价的,质量不好的 SYN American English downscale OPP upmarket
 downmarket tabloid newspapers
低级小报
 The company wanted to break away from its traditional, downmarket image.
这家公司想要摆脱其传统的、价廉质低的形象。
Examples from the Corpus
downmarket2 adverbadv British EnglishBrE  
1. go/move downmarket to start buying or selling cheaper goods or services 开始向低端市场发展;开始买[]廉价商品
Examples from the Corpus
2 take something downmarket to change a product or service so that it is cheaper and more popular – used to show disapproval 把某物降低档次〔含贬义〕
 He was accused of taking the radio station downmarket in order to compete with commercial stations.
他被指责为了和商业电台竞争而降低电台的档次。
Examples from the Corpus
From Longman Business Dictionary
downmarketdown·mar·ket1 /ˌdaʊnˈmɑːkət◂-ɑːr-/ adjectiveadj
involving goods and services that are cheap and not very good quality compared to similar goods or servicesSYN AmE downscale
The mail order business has never been able to break away from its traditional downmarket image.
downmarketdownmarket2 adverbadvCOMMERCE
1go/move downmarket to start buying or selling cheaper goods or servicesSYN AmE downscale
Mercedes will move further downmarket with the Smart car.
2take something downmarket to change a product or a service, or people’s ideas about it, so that it is cheaper or seems cheaper and more popularSYN AmE downscale
He was accused of taking BBC Radio 3 downmarket to compete with a new commercial station.

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