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goodwill

Word family
Related topics: Trade
good·will /ˌɡʊdˈwɪl◂/ ●○○ noun [uncountableU]  
1 KINDkind feelings towards or between people and a willingness to be helpful 好意,亲善,友善
 A fund was set up as a goodwill gesture to survivors and their families.
成立了基金会,以向幸存者及其家属作出善意的表示。
the season of goodwill (=Christmas) 互表友爱的季节〔指圣诞节〕
2 BBTthe value that a company has because it has a good relationship with its customers 〔公司的〕商誉
 The sale price also covers the goodwill of the business.
售价中还包含公司的商誉。
Examples from the Corpus
Good·willn (also Goodwill Industries)  
na charity organization in North America that helps people who have difficulty in getting jobs because they are disabled, cannot read or write, have been in prison etc. It gets money by collecting old clothes, furniture, and electrical equipment, which its members repair and sell in Goodwill shops
 He looks as if he buys all his clothes from Goodwill.
From Longman Business Dictionary
goodwillgood·will /gʊdˈwɪl/ noun [uncountableU]
ACCOUNTING the value that a business has in addition to the value of its ASSETS. Goodwill includes things such as the good REPUTATION that a business has, the names of its products, and the good relations it has with its customers
The sale price also covers the goodwill of the business.
good·will nounGood·willn
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