consumercon·sum·er /kənˈsjuːmə-ˈsuːmər/ noun [countableC]1MARKETINGa person who buys goods, products, and services for their own use, not for business use or to resellDemand for autos is increasing as consumers feel more confident about the economy.
Oil price rises will be passed on to the consumer (=consumers in general) in higher costs.
research on consumer behaviour
→ ultimate consumer