fillfill /fɪl/ verb1fill a job/post/vacancy etcHUMAN RESOURCES to find and employ a suitable person to do a job that has been advertisedHeadhunters are charging up to 60% of annual salary to fill a top job.
The post cannot be filled by a British executive because it requires a more south-east Asian background.
2fill a gap/hole/nicheMARKETING to provide a product or service that is needed but is not available or has not been provided beforeThe product has been researched and developed to fill a gap in the market place.
IBM introduced a mainframe that fills a hole in its product line.
3fill a need/demandMARKETING to provide a service that will deal with a problemThe futures and options business has filled a need for managing the fluctuating exchange rates.
4fill an orderMANUFACTURING to supply the goods a customer has orderedAfter filling an order for the car from other Eastern European countries, the plant will be shut down.