orientationo·ri·en·ta·tion /ˌɔːriənˈteɪʃən, ˌɒ-ˌɔː-/ noun1[countableC, uncountableU]MARKETING the type of activity or thing that a business or organization gives most attention toThe company needs to develop a stronger orientation towards marketing its products.
He was unhappy with the commercial orientation of the organization.
→ market orientation → product orientation → sales orientation2[uncountableU]HUMAN RESOURCES a period of time during which people who have just joined a company or organization are trained or given informationAll new employees attend a number of orientation sessions.